At the same time, ghd nz sale chain-like arduous enters the shop expense, also causes the factory to be unable to withstand the load, makes between the GHD factory in to retail in the terminal the competition even more face-to-face, more intense, even in order to rob the terminal resources to have the blind competition. This April - in June, the consumer behavior investigation and study indicated, although the consumer was deciding truly purchases in front of the GHD product has carried on a period of time understanding to the product, moreover also compares goods.
But the nearly 77.3% consumers indicated that, buys goes home in after month time, thought the ghd product insufficiently is perfect; 67.5% consumers expressed chooses the product may have the further improvement. The GHD enterprise competitive power finally must manifest on the product. The enterprise needs to sharpen ability in the terminal which communicates with the consumer, lets the consumer through each marketing skill experience the GHD product the performance, and transforms the external marketing form as the intrinsic competitive power.
In view of experienced the marketing to the ghd nz enterprise the utilization, Zhou Tao also expressed worried, the domestic enterprise's experience type marketing fell into frequently an erroneous zone, thought the experience marketing was lets the GHD product and the service which the consumer felt, therefore improved the GHD product and the grade of service by any means possible, finally moved towards the homogenization actually.
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